Welcome to Rufus Country.
Who are we?
So who are we and what do we stand for?
Let’s start with our bird logo, The Furnarius Rufus bird is a South American bird which builds it’s nest from clay instead of twigs.
This epitomizes what we stand for, we believe in doing things differently! When others are using inferior materials to achieve large margins, we believe that by selling direct we can offer our customers the quality they desire at more attractive prices. Rufus Country products are well designed, high quality and sold at fair prices.
How did we get here?
I created Rufus Country as my own label after 10years working for other UK leather brands. I have a real passion for high quality leathers and felt that current retail system really was letting the final consumer down by selling them inferior quality to achieve the high retail margins that are needed to run outlets and infrastructure. So I created Rufus Country with a question. What would happen if you ran a low overhead business with limited third party involvement (i.e no retailers, no distributors)?
The answer is better quality products at awesomely competitive prices.
At Rufus Country we like to keep life simple, just great products, sold at great prices, direct to great people!
We are now in our fourth year and continue to go from strength to strength. I am pleased that my wife and ex royal college of art graduate has joined the Rufus Country mission and shares in my values and vision of better products accessible to everyone. As a husband and wife team we have a great synergy and add our unique flare to every piece we design.
Designed in England
Each piece is expertly designed in England in our studio amongst the fields of Hertfordshire. This helps us put the country into Rufus Country.
100% Vegetable Tanned Italian Leather
The majority of our leather is sourced directly from our tannery in Tuscany. Our leathers are 100% natural and are the top grade that money can buy. They age beautifully and will pick up marks from their everyday surroundings making each bag a unique representation of their journey. After you use them our bags tell your stories not ours and that's how we like it.
Each piece is handcrafted by artisans to our exacting standards. We back this up with our 5 year Guarantee. We build bags that last a lifetime! We use a small family run manufacturer who I have worked with for over eight years now. Dara and her team share in our ideals that beauty is something that is crafted. Not rushed but given the time and attention to detail it deserves.
Is free for UK delivery.
Almost anywhere else in the world for £20.
Items are normally despatched 1-2days after your order and posted via royal mail 24 or international courier.
Everything we do at Rufus Country revolves around the quality of our products.
Why offer only direct to customer sales?
I think direct selling is the future as I believe it is a better way to go forward.
Currently everyone who gets involved in making and selling any product does so to make a profit- this is obvious but if you limit the number of hands your product has to travel through this means that we can pay less for better products.
If we sold through conventional shops we would have to charge double the price for our bags and that left me feeling uncomfortable so the only solution was to speak directly to our customers. Please find us on Facebook, Instagram or Twitter by following the links below and help us spread the word.